FREE GUIDE FOR AFRICAN AMERICAN CHURCH LEADERS
Your Church Is Doing Important Work. Let's Get More People Behind It This Year-End.
November and December are some of the biggest giving months of the year. Your church has real work for people to support, and this free guide shows you how to invite them in without adding another complicated project to your plate.
- Find supporters beyond your Sunday pews
- Ask for a specific amount, for a specific project
- Pick your own giving day, away from the GivingTuesday noise
Written specifically for Black church leaders.
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A NOTE FROM PAUL HOSCH, FOUNDER OF NFM
Why we made this guide
Paul shares what he has seen working with Black churches, why he wanted NFM to create this resource, and why this giving season deserves more of your attention.
WHY THIS DESERVES YOUR ATTENTION
Think About What Your Church Wants to Get Done Before the Year Ends.
Thanksgiving meals for families. Christmas gifts for children. Winter coats, housing help, a youth program that needs to make it into January.
All of it takes resources, and when the funding falls short, the weight usually lands on the pastor and a few committed leaders.
What if more people had the chance to help carry it?
THE OPPORTUNITY
Universities, Hospitals, and Nonprofits Plan for This Season. Churches Can Too.
They reconnect with supporters, share what they have accomplished, and invite people to help fund what comes next. You can start with work you already do: the youth program, the holiday outreach, the community initiative that needs support going into January.
36%
of annual nonprofit revenue came in during the last three months of the year
18%
came in during December alone
Source: Blackbaud’s analysis of 2025 nonprofit giving, approximate.
SEE WHAT'S POSSIBLE
~$60,000
One Church. One Year-End Giving Campaign.
With NFM’s support, New Life Presbyterian Church raised approximately $60,000 through its year-end campaign, during a season when people were already thinking about where to give.
They did not need another event. The opportunity was already there. They needed a thoughtful plan to reach the right people, explain the need, and invite them in.
WHO COULD SUPPORT YOUR CHURCH?
The People Who Care About Your Work May Not Be Sitting in Your Pews.
The young person who grew up in your church and now lives in another city.
The business owner who believes in your youth program.
The family whose life changed because of one of your ministries.
The longtime member who would fund a specific project if someone personally invited them.
Year-end giving is not about asking the same people for more. It is about inviting more people into something that matters.
WHAT'S INSIDE
You Don't Have to Figure Out Year-End Giving From Scratch.
You already lead a congregation, manage staff, and oversee ministries. This guide is a practical starting point, so planning year-end giving does not turn into one more thing you do not have room for.
1. What year-end giving is and why it matters
Why giving rises at year-end and why churches should pay attention.
2. Who you could ask
Members, former members, community supporters, and major donors.
3. How to pick something worth funding
Connect an existing ministry to a specific financial goal.
4. Why a personal ask works
A specific amount, for a specific project, by a specific date.
5. How to choose your own giving day
A date that fits your mission, not everyone else’s calendar.
6. What to do before and after the ask
Prepare, communicate, follow up, and say thank you.
7. What you can do yourself, and when help makes sense
What to start on your own and where experienced fundraisers add the most.
8. Planned giving and gifts that last
An introduction to bequests and legacy gifts, and how to start the conversation with your members.
Plus: a simple year-end giving checklist
So you know exactly what to do next.
START SMALL
You Don't Need a Major Campaign Tomorrow. Start With One Question.
What is one thing our church wants to do that more funding could make possible?
Meals for 100 families.
Christmas gifts for 50 children.
Keeping a community program running through the winter.
Pick a day that means something to your community, give people a clear reason to give, and invite them personally. The guide shows you how.
WHY WE CREATED THIS
We Know the Work Doesn't Stop When Sunday Service Ends.
NFM has spent years working alongside African American churches and organizations serving Black communities. We have seen how much they get done with small teams, and what becomes possible with a more intentional approach to fundraising.
Start with the steps in this guide on your own. When you are ready to build something bigger, our team can show you what that could look like for your church.
The Work Your Church Is Doing Deserves More People Behind It.
You already have the ministry and the relationships. Year-end giving is another chance to bring them together.
Download The Black Church’s Guide to Year-End Giving and take the first step.
Get Your Free Guide
We’ll email your guide right away, plus practical fundraising tips from NFM. Unsubscribe anytime.
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